Marketing and Business Development Division
The Marketing and Business Development Division prepares California State Parks and other outdoor recreation providers for the future by:-Collecting information and providing research and analysis on recreation opportunities, park resources, and public preferences.
-Collaborating with others to plan for California’s state parks and other outdoor recreation areas.
-Communicating recreation and park needs and opportunities to agency leaders, park and recreation professionals, other public officials, and the public.
The Marketing and Business Development Division's responsibilities include:
Planning, Research and Support Section: Addresses the issues, problems and opportunities that affect the State Park System; and reports trends in use, facilities and operations at state parks.
The Park Planner's Toolbox: Technical assistance for park and outdoor recreation providers.
Publications: Produced by the Planning, Research and Support Section for park and recreation professionals.
California Park Planner Newsletter - Economic Benefits Issue (Nov 2011)
California Outdoor Recreation Economic Study: Statewide Contributions and Benefits (2011)
California Outdoor Recreation Economic Study: State Park System Contributions and Benefits (2011)
Delta and Suisun Marsh Recreation Proposal (2011)